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Sweden’s retail giant ICA Gruppen is making waves in the pet industry by launching “Gaston,” its first dedicated pet specialty store.
This move capitalizes on the growing demand for high-quality pet products and services.
Gaston offers an array of premium pet foods, accessories, and health products, with its flagship store in Uppsala and a robust online presence.
ICA’s strategy integrates Gaston into its existing infrastructure, utilizing its expansive logistics network to reach pet owners nationwide.
CEO Nina Jönsson emphasized their commitment to simplifying pet care and enhancing customer convenience. Expansion plans are already in motion, aiming to open more stores across Sweden.
This strategic shift not only diversifies ICA’s offerings but also positions the company to compete directly in the rapidly growing pet care market, reflecting a broader trend of retail giants recognizing the economic potential of pet-focused services.
