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Austrian pet tech company Tractive has announced ambitious expansion plans after reaching an annual recurring revenue (ARR) milestone of €100 million ($105.3 million).
Renowned for its innovative GPS pet trackers and wellness devices, Tractive is now focusing on strengthening its foothold in the U.S., which has become its largest and fastest-growing market.
CEO Michael Hurnaus highlighted that the company expects a 35-40% revenue increase in 2025. Expansion into Mexico is also planned, aiming to tap into the region’s potential early next year.
With 1.3 million active users globally, Tractive’s success stems from self-funded investments in R&D and targeted marketing strategies, particularly in television and social media.
Their focus on improving hardware aims to boost customer satisfaction and product longevity. This milestone positions Tractive to compete strongly in the pet tech market across North America and Europe.
